A Revenue-Obsessed SEO Agency for SaaS
In 2024, digital marketing is changing at a dizzying pace.
If you're a SaaS startup GTM leader, how do you figure out which marketing channels you can rely on and which ones are going to be fundamentally disrupted by AI? Our founder Adrian Dahlin faces this question every day as a SaaS marketing consultant and now the head of a SaaS company himself.
We are a B2B SaaS SEO agency and an SEO reporting software solution built during this tumultuous time. We're not tied down by conventional wisdom from a decade ago.
You are driving change in your industry, and we're doing the same for SEO content marketing. Here's how 👇
Data-Driven SaaS SEO Strategy
1. Software that Automates Keyword Research
Our software combines data from Ahrefs, Google Analytics, and Google Search Console, saving you time on analysis and allowing us to generate insight from composite metrics.
2. Dashboard w/ Actionable Tips
Content decisions are clear and easy with a prioritized list of recommendations: highest ROI keywords for new content, existing pieces to refresh, pages in need of conversion rate optimization.
3. Fractional SaaS SEO Strategy Service
You have the option to complement the software with strategic guidance. We'll help you plan out full-funnel content journeys including SEO pieces, long-form lead magnets, and automated emails.
4. Content Monitoring
Our software monitors every page on your site and elevates which content needs to be improved to drive more traffic, engagement, conversion, and revenue.
“The SEO teams I’ve worked with have only ever shown me tables of data. I have never seen someone break that down into real content recommendations.”
How We Helped a Growing B2B SaaS Startup Get 60% of Their New Customers from SEO
A B2B SaaS startup came to us after they had already invested in SEO content for about a year. And they had done pretty well. Traffic was up, and they were starting to generate organic leads by offering a whitepaper download on their blogs.
They wanted help with three things:
- Establishing a data-driven rationale for keyword targeting with new content, because had already captured low hanging fruit and there were a LOT of different directions they could have gone next.
- Figuring out how to pick which existing pieces needed to be refreshed. They knew updating content was important to Google, but weren't sure how to pick their spots.
- Leveling up their lead generation by identifying which SEO pieces needed better calls-to-action and planning more longform content to use as lead magnets.
With a combination of analytics and strategy, we did exactly that.
Over the course of the next year, we helped them pick topics for new blog content and identify existing pieces to improve, leading to a 740% increase in traffic.
>> 740% Increase in Search Traffic
We also helped them plan and produce an additional 3 whitepapers/ebooks and place them on relevant blogs. The combination of increased traffic with gated content that aligned with blog content led to a 470% increase in leads from organic search.
>> 470% Increase in Search Leads
And for a recent two-year period during which they grew steadily, 60% of their new software customers self-reported first hearing about them from organic Google search.
>> 60% of Customers from Organic Search
Let's talk about how we could do the same for you!
Book a consultation with founder Adrian Dahlin:
Need clarification?
What integrations do you have?
Today our SEO reporting software blends data from the following sources, with more to come. Get in touch with our founder to request additional integrations.
- Ahrefs
- Google Search Console
- Google Analytics 4
- HubSpot
- Google Sheets