Tape - Foundations Part 1

Blends data from Ahrefs, Google Search Console, Google Analytics, and Peec (you don't need your own subscriptions to Ahrefs or Peec). Presents insights in a dashboard updated daily. Pricing will change as your site's number of indexed pages changes. A site with 1-9 indexed pages pays a base price of $99/month + $200 for AI visibility.

A 4-hour workshop with marketing strategist Adrian Dahlin and business mindset coach Ben Easter. More details TBA.

Adrian and Emma and Danielle will lead 2-3 team members through an exercise to produce the key messaging and positioning that we'll bring throughout all content. We use frameworks like Start With Why, Jobs to Be Done, and StoryBrand to identify the most resonant themes in emotional terms. The outcome is a document that clearly articulates 3-5 themes in concise language that can be copied-and-pasted or lightly edited for use throughout marketing materials. If you serve different customer profiles, we'll identify the key messages for up to 3 different segments. You can add additional segments for $500 each. This source of truth for messaging ensures that all content we produce hits the most important core themes (as opposed to only being optimized for SEO or focusing on secondary value propositions). Beforehand, please share customer research, interviews, reviews, and existing collateral that you believe best captures your business's core benefits in terms of the customer's need.